JuJuBe
152 products
JuJuBe diaper bags in Singapore — machine-washable, mum-engineered, seriously collectable
The diaper bag that refuses to look like one. JuJuBe backpacks and totes hide insulated bottle pockets, memory-foam straps and light-coloured linings you can actually see into — and when toddler life happens, the whole bag goes in the washing machine. We stock 152+ authentic designs in Singapore, including the cult tokidoki collabs.
Find your JuJuBe
Super Be, Be Quick and the Be family — the roomy, washable workhorses of the range.
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53 designs of the cult JuJuBe × tokidoki prints — collected, traded and sold out fast.
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Be Rich wallets and matching minis that pair with your bag print exactly.
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Paci Pods, changing clutches and inserts that keep the little things findable.
Shop now →Singapore’s favourite JuJuBes
The prints and styles our customers reach for first — many never come back once they sell through.
Why buy JuJuBe from Little Baby
JuJuBe started in California in 2005 with a mum’s checklist: a bag with a pocket for everything, straps that don’t dig, a lining light enough to find the pacifier at the bottom — and fabric that survives the washing machine. Two decades later, the formula hasn’t changed, and the tokidoki collaborations have turned a practical bag into a genuine collectable.
Every bag we sell is the authentic article from official JuJuBe distribution — no seconds, no lookalikes. Orders over S$60 ship free across Singapore, fast.
Browse all 152+ designs
