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  Our Vision
  We are committed to the ethical sourcing of our material and work closely with handicraft producers and traditional master embroiderers to ensure that our products achieve the finest level of quality and workmanship. We cultivate and develop homegrown talents and skills of the underprivileged and promote their welfare by maintaining fair labour practices.

  My Super Fun Play Book consists of several embroidered ornaments which are meticulously stitched by hand. For this reason, we are only able to produce a limited supply each week. Each book in the production process is handled with a team of passionate and dedicated craftsmen who are committed to producing quality products.

  
  
  Award winning for My Super Fun Play Book in 2017.
  

  Smart Mama

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  SmartGames

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  SmartMax offers a full line of magnetic construction sets, all compatible with each other. Our products are developed with both safety and quality in mind

  SmartMax

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  ABOUT US 

  About a decade ago, we had an idea so visionary that it would forever change the way people perceive baby trikes. 
  We constantly invent and improve upon our award winning innovation so you can reap the benefits.
  In the years since we started our journey, we've developed unique, award winning Touch Steering® technology for baby trikes, the Red Dot award winning SkiScooter® and dozens more award winning baby, toddler and teen outdoor products. Recently, we have also introduced a trendy line of baby nursery items to our family. 
  These trikes have taken us far beyond anything we ever imagined. They’ve taken us to over 80 countries around the world and millions of happy parents and cheerful babies.

   

  The first smarTrike® launched over a decade ago was no less than a revolution: An all-in-one trike that grew with the child had everything — comfort, safety and easy steering. 
  Since then, we’ve taken the steering experience forward, working hard to make it even simpler and easier to steer as well as making it more intuitive.
  Today, our world patented Touch Steering® technology offers smooth and easy to maneuvering and is designed for enjoyable rides, enabling children to stimulate their senses. We invite children to experience the joy of the outdoors, explore the world, develop new skills, and build confidence.
  And while our smarTrikes® grow with your babies and evolve, we too constantly develop and launch superb trikes that are always a few steps ahead because we do whatever we can to ride on and never stop exploring.

   

  Sold in 80 countries globally, smarTrike® is the world’s most awarded trike:

  • Great for your child’s development.
  • Touch-Steering patented technology for smooth & easy maneuvering.
  • Easy transition from infant mode to trike mode.
  • Quick and easy to assemble.

   

   

  SmarTrike

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  Smilemakers

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  Smoby

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  Every moment in parenting is an opportunity to build stronger bonds with your child. Snapkis helps you get there a little more easily. 

  Snapkis

• Snoozebaby is a hip and innovative baby textile accessory  brand offering comfort products for the young family.
  All our products are designed in Amsterdam, the Netherlands.
  
  

  Our ultra-soft, safe, functional and playful nursery and soft toys  products such as wrapping blankets, cuddling soft toys, changing mats, hand-puppets, sleep suits and much more  all  feature the well-known tags. These tags vary in size, colour and material: satin, silk, corduroy and rustling materials are all used. Kids love to find their favourite tag and while looking for and playing with this tag, their  fine motor skills are stimulated and sense of touch is promoted.
  
  

  Most products are made of the basic materials velour and jersey fabric and  they feel wonderfully soft. The materials and products have been extensively tested, are all CE certified and meet European and US standards (eg EN71).
  
  

  Snoozebaby products  offer comfort and joy and have a calming effect  on babies. Research on the functionality of the tags shows that the vast majority of parents see Snoozebaby items as joy and peace giving.

  Snoozebaby

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  Snuggin Go baby seat support uses innovative design using memory foam provides optimal seating support by using adjustable shoulder/neck bar with full body support technology to reduce slouching creating a custom fit to promote healthy development of your child's head and neck muscles.​

  

   

  

  Snuggin Go