At Absolute Essential we are blessed with one of the most breathtaking natural environments in the world.
For us there is absolutely no question about the importance of preserving and protecting the land that supports us. We have no secrets, we take no shortcuts. Our oils are the best you will find because they are a product of a blanket policy for full natural integrity.
No animals have been hurt, no land has been spoiled. No over-sized industrial companies will ever be involved, no petrochemicals, parabens or pesticides used. No workers will be undervalued, no trading will be unfair.
At every possible opportunity we will promote the natural health and wellbeing of our planet and its people.
We believe that people and planet are dynamic beings with a natural capacity for perfect balanced health; that everything in the natural world is connected; and that it is not possible to nurture authentic health in one living being with a process that is damaging to another.
The more we strive to protect our environment and produce oils from harmonious organic processes, the greater the medicinal effect through natural integration with the body.
Absolute Essential has nurtured sustainable business practice since its inception 30 years ago.
We are committed to exemplary environmental, ethical and fair standards at all stages.
We source organic or wild-grown ingredients originating in 56 countries worldwide and deal direct to support small-hold, eco-friendly businesses, making conscious choices to benefit future generations.
The final crafting of the raw materials takes place at our in-house certified organic factory.
We plant trees for air miles. Practice a 'zero-waste' recycling policy. Employ all on-site workers locally. And practice conscious consumption from eco-lights to low-volume printing.
We do not use petrochemicals, parabens, cleaning chemicals or pesticides. We do not work with large industrial companies. We do not use materials that have been tested on animals.
Our holistic healthcare practice gives us invaluable insight to the needs of the people we serve.
From breathability and natural give to softness and durability, the many benefits of our high quality muslin give you complete assurance that you are doing the best thing for your baby’s comfort. The word-of-mouth buzz our signature muslin products continue to create among parents, nurses, pediatricians, industry experts, lactation consultants and celebrities alike is a testament to the comfort our products provide to both baby and parent. we believe in simplicity
Parenthood is a blessing but can also be very overwhelming. This is why we create products that are as versatile and useful as they are beautiful. Our swaddles work as stroller covers, tummy time blankets, nursing covers, burp cloths and more. Our bibs double as burp cloths. Our serenity star is a five-in-one multi-tasking nursery must. Anything we can do to safely make your baby comfortable while making your life easier equals a job well done for us.
we believe in safety
Safety is top of mind when developing our product range. Each and every product goes through a rigorous course of testing before hitting the market—including tests done by Raegan on her four girls. Whether it’s through eliminating loose blankets in the crib with sleeping bags, knowing the correct way to swaddle or removing all harsh ingredients from our skin care collection, we strive to make sure our brand influences families to build the safest environments for their babies.
we believe in expression through style
Our modern aesthetic and iconic prints are unique to the baby industry and make us who we are. Influenced by stories we hear, scenes we see or inspirational colors, there is a story behind each one of our patterns, bringing depth to the designs that complement your style while delighting your baby.
THE BENEFITS OF THE TECHNOLOGY USED IN AIRFREE AIR PURIFIERS
Highly Effective The effectiveness of Airfree air purifiers at reducing the amount of microorganisms and harmful substances from the air has been proven by INETI and dozens of other international laboratories. Airfree air purifiers are effective against bacteria, viruses, mildew, mould, dust mite allergens, pet allergens, pollen and tobacco odours.
Exclusive patented technology The TSS technology used in Airfree air purifiers is exclusive and established in over 50 countries world wide.
No maintenance Airfree air purifiers need no maintenance. There is no need to change filters or moving parts.
Award-winning design Only the Airfree air purifier combines high efficiency with an award-winning design that beautifully complements the appearance of your home.
Completely silent The TSS technology used in the Airfree air purifier is completely silent. With no fans or turbines, a good night’s sleep is guaranteed.
Low energy consumption The Airfree air purifier uses less energy than a 60 w light bulb.
Clean, environmentally-friendly technology The Airfree air purifier needs no maintenance or replacement parts and generates no waste.
Small and portable The Airfree air purifier is easy to transport, weighs less than 2 kg and takes up very little space.
No ozone or ion emissions The Airfree air purifier emits no ions and is the only one on the market proven to reduce the concentration of ozone in the atmosphere.
AIRWRAP Deluxe combines the impressive benefits of Airwrap Mesh with that of a traditional cot bumper. After years of research and development Airwrap have created a world first multi-layered and patented technology incorporating superior padding, a natural and breathable cot environment with a delightful quilted appearance. This is achieved through combining a hi-tech, super-padded, breathable, three dimensional inner-mesh with a soft, breathable, natural cotton outer layer. This makes AIRWRAP Deluxe the most deluxe breathable-bumper solution available
Little Baby is authorized retailer for Aleva Naturals Baby Healthy Skincare products in Singapore.
Aleva Naturals® range of Maternity and Baby Skincare products was developed by a naturopath, herbalist and pharmacist. This unique product range was specially formulated with pure, natural and safe ingredients that deliver therapeutic results and are pH balanced to be gentle on baby’s eyes and mild on the most sensitive skin.
Aleva Naturals® is a Multiple award Winning Brand - Click the award to view.
ALOBABY is an organic baby skincare brand, purely made-in-Japan, and was born from a mother's love to her dearest baby.
All of our products are organic and contain more than 99% naturally derived ingredients, which guarantees safety and comfort even for a newborn baby. We are also ranked the No.1 Seller in the baby skincare category on Rakuten and Amazon - top 2 leading online shopping sites in Japan.